I own a 1960 GMC PD-4104. It is a retired Greyhound bus that was converted into a motorhome in the 1970’s. I purchased the bus fifteen years ago and I have travel with the bus all across the US. It is my understanding that there are less than 1000 of these buses still on the road.
Being a fan, naturally I want to express my love of this
vehicle with branded clothing and merchandise.
I want a t-shirt. The protentional
market for merchandise for this bus is limited by the number of survivors. I decided to make my own.
I created a t-shirt and a few other items. I put these items up on eBay and Etsy for any other 4104 enthusiast to purchase if they so desired. The problem is how to let others know that there is a product that is available on the internet that they may want. I could advertise. The problem is that the potential market is so small and most of the advertising reached people who have no interest in this vehicle.
I am a member of a Facebook group that is focused on the PD-4104. There are seven thousand members of this group. The problem is that people will overwhelm a group with for sale items if you don’t have any rules about posting things for sale. I would do paid ads for the group but as of the writing of this post, this in not possible.
It would be nice if I could develop a niche market for my items. I need to rehab my bus and generating a little income could help in that effort. There is little protentional for making money with such a limited market. But every little bit helps.
The Items are in my Etsy store. The link is as follows:
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